{"version":"1.0","provider_name":"Gestions hospitali\u00e8res","provider_url":"https:\/\/www.ricom-web8.com\/gestions","author_name":"yann Le Sager","author_url":"https:\/\/www.ricom-web8.com\/gestions\/author\/lesager-yannstudioricom-com\/","title":"D\u00e9marche marketing - Gestions hospitali\u00e8res","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"PeftUdIZOv\"><a href=\"https:\/\/www.ricom-web8.com\/gestions\/demarche-de-marketing\/\">D\u00e9marche marketing<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.ricom-web8.com\/gestions\/demarche-de-marketing\/embed\/#?secret=PeftUdIZOv\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0D\u00e9marche marketing\u00a0\u00bb &#8212; Gestions hospitali\u00e8res\" data-secret=\"PeftUdIZOv\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"\ufeffIniti\u00e9e d\u00e8s le d\u00e9but des ann\u00e9es 1990 par le d\u00e9veloppement des d\u00e9marches qualit\u00e9 \u00e0 l\u2019h\u00f4pital (ordonnance du 24 avril 1996 portant r\u00e9forme de l\u2019hospitalisation publique et priv\u00e9e), la culture marketing s\u2019implante progressivement au travers de la prise en compte des besoins, des attentes et de la satisfaction des diff\u00e9rents publics. Bien que les freins soient encore forts \u00e0 la mobilisation du marketing \u00e0 l\u2019h\u00f4pital, dont l\u2019expression formelle n\u2019est encore souvent qu\u2019anecdotique ou limit\u00e9e \u00e0 la communication, le contexte de concurrence croissante entre \u00e9tablissements de sant\u00e9 et de d\u00e9veloppement d\u2019un consum\u00e9risme m\u00e9dical pousse inexorablement les h\u00f4pitaux \u00e0 d\u00e9velopper une v\u00e9ritable approche strat\u00e9gique et marketing. En effet, d\u00e9velopper et maintenir leur attractivit\u00e9 aupr\u00e8s des diff\u00e9rents publics afin d\u2019assurer leurs satisfaction et fid\u00e9lit\u00e9 constitue \u00e0 l\u2019heure actuelle l\u2019un des objectifs strat\u00e9giques centraux des structures hospitali\u00e8res, publiques ou priv\u00e9es."}