{"version":"1.0","provider_name":"Gestions hospitali\u00e8res","provider_url":"https:\/\/www.ricom-web8.com\/gestions","author_name":"yann Le Sager","author_url":"https:\/\/www.ricom-web8.com\/gestions\/author\/lesager-yannstudioricom-com\/","title":"Marketing hospitalier : oxymore, gros mot ou n\u00e9cessit\u00e9 ? - Gestions hospitali\u00e8res","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"tJKHJ9NIje\"><a href=\"https:\/\/www.ricom-web8.com\/gestions\/dossier\/marketing-hospitalier\/\">Marketing hospitalier : oxymore, gros mot ou n\u00e9cessit\u00e9 ?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.ricom-web8.com\/gestions\/dossier\/marketing-hospitalier\/embed\/#?secret=tJKHJ9NIje\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Marketing hospitalier : oxymore, gros mot ou n\u00e9cessit\u00e9 ?\u00a0\u00bb &#8212; Gestions hospitali\u00e8res\" data-secret=\"tJKHJ9NIje\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.ricom-web8.com\/gestions\/wp-content\/uploads\/2016\/07\/logo-ehesp.png","thumbnail_width":219,"thumbnail_height":229,"description":"Le terme \u00ab marketing \u00bb appara\u00eet \u00e0 premi\u00e8re vue d\u00e9cal\u00e9 par rapport \u00e0 l\u2019univers hospitalier et, tel un oxymore, associerait deux concepts inconciliables. Dans les repr\u00e9sentations traditionnelles, il s\u2019identifie au monde de la consommation o\u00f9 le producteur\/vendeur tente de s\u00e9duire, voire manipuler, le consommateur. Dans cette perspective restrictive, partag\u00e9e par de nombreux acteurs du monde hospitalier, il appara\u00eet inadapt\u00e9 par rapport aux caract\u00e9ristiques et aux besoins des \u00e9tablissements de sant\u00e9.&hellip;"}