{"version":"1.0","provider_name":"Gestions hospitali\u00e8res","provider_url":"https:\/\/www.ricom-web8.com\/gestions","author_name":"yann Le Sager","author_url":"https:\/\/www.ricom-web8.com\/gestions\/author\/lesager-yannstudioricom-com\/","title":"L\u2019attractivit\u00e9, un enjeu marketing - Gestions hospitali\u00e8res","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"mYmPqJuBef\"><a href=\"https:\/\/www.ricom-web8.com\/gestions\/lattractivite-un-enjeu-marketing\/\">L\u2019attractivit\u00e9, un enjeu marketing<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.ricom-web8.com\/gestions\/lattractivite-un-enjeu-marketing\/embed\/#?secret=mYmPqJuBef\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0L\u2019attractivit\u00e9, un enjeu marketing\u00a0\u00bb &#8212; Gestions hospitali\u00e8res\" data-secret=\"mYmPqJuBef\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"Choisir le CHU de Rouen pour s\u2019y faire soigner, vouloir y travailler ou y trouver un terrain de stage est une option envisageable mais pas syst\u00e9matique au regard des offres propos\u00e9es par les diff\u00e9rents \u00e9tablissements de sant\u00e9 publics et priv\u00e9s r\u00e9gionaux, nationaux ou internationaux. Pour renforcer l\u2019attractivit\u00e9 du CHU et orienter ce choix, la direction de la communication a mis en place une strat\u00e9gie de communication dite \u00e0 360\u00b0, qui s\u2019appuie sur l\u2019utilisation coh\u00e9rente d\u2019outils \u00ab\u2009on\u2009\u00bb et \u00ab\u2009off line\u2009\u00bb pour mieux faire conna\u00eetre l\u2019offre de soins et de services, valoriser les comp\u00e9tences et favoriser le dialogue avec et entre les publics concern\u00e9s.","thumbnail_url":"https:\/\/gestions-hospitalieres.fr\/wp-content\/uploads\/ill_2015_377_1.png"}