{"version":"1.0","provider_name":"Gestions hospitali\u00e8res","provider_url":"https:\/\/www.ricom-web8.com\/gestions","author_name":"yann Le Sager","author_url":"https:\/\/www.ricom-web8.com\/gestions\/author\/lesager-yannstudioricom-com\/","title":"Les \u00e9tudes de march\u00e9 - Gestions hospitali\u00e8res","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"g6vydOZISO\"><a href=\"https:\/\/www.ricom-web8.com\/gestions\/les-etudes-de-marche\/\">Les \u00e9tudes de march\u00e9<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.ricom-web8.com\/gestions\/les-etudes-de-marche\/embed\/#?secret=g6vydOZISO\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Les \u00e9tudes de march\u00e9\u00a0\u00bb &#8212; Gestions hospitali\u00e8res\" data-secret=\"g6vydOZISO\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"\ufeffAfin d\u2019adapter l\u2019offre de produits ou services \u00e0 leur client\u00e8le et de la fid\u00e9liser, les entreprises utilisent des \u00e9tudes de march\u00e9, d\u00e9finies comme \u00ab l\u2019ensemble des proc\u00e9dures techniques qui peuvent \u00eatre mises en \u0153uvre pour produire de l\u2019information utile et fiable en vue d\u2019aider \u00e0 la prise de d\u00e9cision \u00bb. Cette information est utilis\u00e9e pour comprendre un probl\u00e8me, d\u00e9crire, expliquer des comportements, mesurer l\u2019efficience de d\u00e9cisions prises, pr\u00e9voir. Les auteurs pr\u00e9sentent succinctement les principaux outils mobilis\u00e9s par les entreprises et interrogent leur possible transposition aux h\u00f4pitaux pour mieux conna\u00eetre leurs diff\u00e9rentes cibles (patients et familles, m\u00e9decins de ville, citoyens\u2026), am\u00e9liorer leur satisfaction ou venir en appui des diagnostics et actions strat\u00e9giques."}